Visit Kathy Ireland's New Line: ki by Orioxi
Dallas Women's & Children's Apparel & Accessories
Market Booth: Steve Nohra #14608-WTC
Fall 2006 Women's Sportswear Collection Offers Comfortable Fit,
Contemporary Styling
DALLAS-Mar. 30, 2006-The ki by Orioxi Fall 2006 women's sportswear collection makes it's Dallas Women's & Children's Apparel & Accessories Market debut today in Exhibitor Booth #14608-WTC at the Market World Trade Center here.
Inspired by lifestyle designer Kathy Ireland, ki by Orioxi was launched Spring 2006 by parent company Orioxi International Corp., headquartered in Brea, California. The brand offers contemporary, casual knit styles in silhouettes cut to fit women 35+. The manufacturer's suggested retail price points for the collection range from $35-$80.
'It's very exciting to bring these clothes to Dallas Market. Our initial reception continues to be warm and enthusiastic. We are very grateful to the ki by Orioxi team, said Kathy Ireland, ceo and chief designer, Kathy Ireland Worldwide.
"The success of our line has been placed in specialty retailers around the country and the momentum is building towards the Fall 2006 line" said Chris Young, executive vice president, Orioxi International Corp. "We are proud to be a part of Kathy's billion-dollar enterprise."
With the Fall 2006 collection, ki by Orioxi continues it's design philosophy offering modern multi-tasking, American women feminine, free-spirited, on-trend fashion. Innovative fabrication and fit remain a ki by Orioxi signature. Fall 2006 heralds a new palette of deep, smoky hues with pops of rich berry color. Embroidery, beading and appliqué details accent throughout. This season, ki by Orioxi offers four deliveries - Frontier Dreams, Ventura Highway, China Rose and Tahoe Trail.
ki by Orioxi Frontier Dreams - Frontier Dreams utilizes cotton thermal for tops and stretch French terry for jacket, pullover, and pant. The French terry group has added spandex for better recovery, avoiding a stretched out or baggy knee. The contrast fabric and trim in this group is pinwale corduroy and crinkle velvet used as patches and pockets and at shoulder seams, drawstrings and back neck taping. The jacket and pullover graphics are combinations of flocking/appliqué and embroidery. The tee shirts combine embroidery and flocking with iron metal findings.
ki by Orioxi Ventura Highway - Ventura Highway is a group of knits, inspired by denim's attitude and construction. The jacket has all the constructed details and hardware of a favorite jean jacket. This style can be worn with the pull-on two- pocket knit pant that reflects denim styling with a faux fly, belt loop and grommet details. Metallic printing was used for several of the graphics in this group, as well as metallic thread for the embroidery. Novelty behind-the- neck prints provide added appeal.
ki by Orioxi China Rose - China Rose draws inspiration from fine kimonos and employs beautiful floral and butterfly embroidery. The addition of Lycra to this velour group is unique to the marketplace. In addition to Asian themed embroidery, the jacket has a zipper pull detail of a colorful beaded tassel giving this piece its handcrafted uniqueness. As with all ki pants, the back has slim styling built into the design. On the stretch velour bottom, a back yoke detail softens the silhouette.
ki by Orioxi Tahoe Trail - Tahoe Trail is inspired by the great outdoors of California and the peace of mind that nature evokes. Subtle peace messages are designed into the graphics of this color-rich group. Jacket, pullover and bottom come in luxuriously soft plush sueded stretch fleece. Both jacket and pullover have fun mini patches on the sleeve. The jacket has graphic on the back utilizing embroidery, appliqué and iron on hardware. The split henley shirt has a large tonal graphic on the inside of the t-shirt. Only the top portion of this graphic is visible from the outside, inviting the wearer to put the t-shirt on to see the full effect. The bottom has novelty piecing at the back yoke to soften the silhouette.
About Kathy Ireland
Kathy is CEO and Chief Designer of Kathy Ireland Worldwide (KIWW) in Los Angeles, California. Following a career as a supermodel, she began her home and apparel design company in 1993 with the mission of "finding solutions for families, especially busy moms." As one of America's most accomplished entrepreneurs, her billion-dollar private enterprise, which began with a line of socks, now extends into furniture, lighting, outdoor living, food and entertainment, sewing patterns, accessories, apparel, television and publishing efforts. A recipient of both the Businesswoman of the Year Award from the National Association of Women Business Owners and the National Association of Business Leaders Award, Kathy is the only designer in history to have an LPGA-sponsored tournament named in her honor. Named by the Associated Press and London Times as "a best friend to working mothers," Kathy is also the recipient of the 2002 Outstanding Mother of the Year Award from the National Mother's Day Committee. She is tireless in her efforts in improving the lives of women and children. As one of UCLA's Top Ten Women Health Advocates in America, Kathy dedicates enormous amounts of energy and personal resources to a wide range of nonprofit organizations, and spearheads many of our nation's efforts to bring awareness and education on family issues such as hunger, teenage pregnancy, HIV/AIDS, arthritis, and breast cancer.
About Orioxi International
Orioxi was founded in 1985 by Pepperdine University graduate Dr. Ziegfred Young. After getting his PhD in Management Science, he started the company in a one-bedroom apartment in Los Angeles. Since then, Orioxi has grown steadily into a global company with resources around the world. The company's talented world-class team is the one-stop resource for all product development, global sourcing, manufacturing and fulfillment needs. Orioxi maintains meticulous quality control and sensitivity to human rights. Call 714.990.8998 for ki by Orioxi store locations.
CONTACTS:
ki by Orioxi:
Jen Maguire
212-366-1796
jen@maguirepr.com