Orioxi Int'l Announces Partnership With Kathy Ireland Worldwide

Contemporary Women's Knit Collection to Launch Spring 2006

LOS ANGELES-Orioxi International has entered into an exclusive partnership with Kathy Ireland Worldwide (KIWW), a leading design and marketing company founded by Lifestyle Designer Kathy Ireland for the manufacture of women's apparel. ki by Orioxi will launch Spring 2006. Kathy Ireland's billion-dollar private enterprise, which began with a line of socks, now extends into furniture, lighting, outdoor living, food and entertainment, sewing patterns, accessories, apparel, television and publishing efforts.. Chris Young, executive vice president, Orioxi International, made the announcement.

"Kathy Ireland brand apparel has a proven history of offering fashionable solutions for multi-tasking American women," said Mr. Young. "As they move into the twenty-first century, the women who join Kathy's brand may see their family, responsibilities, and income grow, but they won't find the day growing any longer. The good news is that the new ki by Orioxi has what's next for women to look great while juggling it all."

"We are so pleased to partner with Orioxi to launch this new addition to the KIWW family," said Kathy Ireland, CEO and Chief Designer, KIWW. "We celebrate the women who turn to us for solutions in apparel. The Orioxi client list reads like a who's who of the top brands in the world. Chris Young and our KI by Orioxi team know what consumers want and we believe in the power of this partnership."

The ki by Orioxi line is a contemporary knit collection for women 35+. Orioxi invested in the talent and technology for creating clothing uniquely tailored for women with grown-up figures and modern tastes. The casual knit pieces for the Spring 2006 style story evoke a visual vocabulary of five qualities: - fresh, inspirational, free-spirited, innovative, and feminine. The line offers a value proposition within the better spectrum of brands but price points range from just $20-$55 suggested retail. Potential retail partners include better department stores, resort, spa, lifestyle sporting goods and women's specialty stores

Orioxi International is a leading global manufacturer of life style apparel whose private label client brands include Roots, Reebok, VF, New Balance, Ecko, Puma, Roxy, and Quiksilver. Mr. Young brings a strong background in brand management, global product strategy and retail merchandising to ki by Orioxi, having spent time at Macy's West, Dayton Hudson, LVMH and Reebok. He has assembled a talented group of handpicked, experienced, industry executives for the Kathy Ireland Apparel brand. They include Tom Adams, vice-president of sales; Gayle Robbins, design director; Julie Cimpko, creative director.

About Kathy Ireland
Kathy is CEO and Chief Designer of Kathy Ireland Worldwide (KIWW) in Los Angeles, California. Following a career as a supermodel, she began her home and apparel design company in 1993 with the mission of "finding solutions for families, especially busy moms." As one of America's most accomplished entrepreneurs, Her billion-dollar private enterprise, which began with a line of socks, now extends into furniture, lighting, outdoor living, food and entertainment, sewing patterns, accessories, apparel, television and publishing efforts. A recipient of both the Businesswoman of the Year Award from the National Association of Women Business Owners and the National Association of Business Leaders Award, Kathy is the only designer in history to have an LPGA-sponsored tournament named in her honor. Named by the Associated Press and London Times as "a best friend to working mothers," Kathy is also the recipient of the 2002 Outstanding Mother of the Year Award from the National Mother's Day Committee. She is tireless in her efforts in improving the lives of women and children. As one of UCLA's Top Ten Women Health Advocates in America, Kathy dedicates enormous amounts of energy and personal resources to a wide range of nonprofit organizations, and spearheads many of our nation's efforts to bring awareness and education on family issues such as hunger, teenage pregnancy, HIV/AIDS, arthritis, and breast cancer.

About Orioxi International
Orioxi was founded in 1985 by Pepperdine University graduate Dr. Ziegfred Young. After getting his PhD in Management Science, he started the company in a one-bedroom apartment in Los Angeles. Since then, Orioxi has grown steadily into a global company with resources around the world. The company's talented world-class team is the one-stop resource for all product development, global sourcing, manufacturing and fulfillment needs. Orioxi maintains meticulous quality control and sensitivity to human rights.

CONTACTS:
ki by Orioxi
Jen Maguire
917-596-5136
jen@maguirepr.com